NINA RICCI – VALENTINE’S DAY PACKAGING

Nina Ricci asked Studio Bakuza to design the packaging and POS for the limited edition Valentine’s Day fragrance in 2012. Our team were asked to develop a visual identity that would reflect the refined sophistication of the brand. We designed a box with an elegant cove to cradle the perfume and a sleeve which would playfully slide back to reveal the box. In addition, each brand in the Nina Ricci line got its own colour.