Puig Annual Summer Party
Every year, Puig—Spain’s largest luxury multi-fragrance and fashion group—throws a legendary summer party for its staff to celebrate the start of the season.
In June 2018, brand VP Ana Trias invited teams from Prada, Valentino, Louboutin, Comme des Garcons and Nina Ricci to celebrate in Paris at an unforgettable event. Circo was asked to bring the party to life. Our concept? Winter is off … summer is on!
Summer season is all about bright, bold colour. It’s the time of year when everything comes to life and colourful flowers are in bloom all around. So we conceived an event where the mood and ambiance would shift from white (winter) to a vibrant spectrum of fluorescent colours (summer).
We sent out colourful invitations to guests ahead of the event. And on June 7, they were chauffeur-driven in style to Parc Saint-Cloud in the Parisian suburbs, arriving at a stunning mansion that served as the perfect setting for the glamorous event.
After enjoying summer cocktails by the pool, guests sat down to an elegant dinner at a long table decorated with white and fluorescent tableware and accessories. Bright, playful sorbets were served for dessert.
As they dined, a local artist created a mural of colourful flowers in real time, as guests were invited to take pictures in a glow-in-the-dark photobooth.
As guests left, they were given a piece of the colourful fresco signed by the artist as a souvenir, along with other summer-inspired goodies like a fluorescent purse, bag and sunglasses.
Branding & Design, Event